About MORE
MORE® exists to help accomplished people stop postponing what matters most and live with greater intention, courage, connection, and aliveness.
MORE exists for one reason:
To help people stop postponing what matters most.
Too many accomplished people spend years knowing something in their lives needs to change, but waiting for the right time, more certainty, permission, or sometimes a crisis before doing anything about it.
MORE was created to interrupt that pattern. We bring together people who want to live more deliberately, make courageous decisions, stay connected to what matters, and use their lives to make a difference for others.
Because knowing what you want is not the same as living it.
MORE is for people who want to:
• Tell themselves the truth about what matters now
• Make courageous decisions instead of waiting for perfect certainty
• Turn what they know into how they actually live
• Surround themselves with people who challenge, inspire, and support them
• Use what they have learned and built to make a difference for others
We do not wait for life to force the issue.
The story of MORE
Former finance executive.
Two-time widowmaker heart attack survivor.
Father, husband, writer, podcast host.
Founder of MORE.
Adrian (AJ) Jones spent more than two decades building a successful career in financial services, doing many of the things ambitious people are taught to do. Build the career. Earn the title. Provide for your family. Keep moving forward.
From the outside, it looked like success.
But over time, AJ began to realize that achievement and aliveness were not the same thing.
In 2016, he survived a widowmaker heart attack. The experience forced him to confront how fragile life really is and make significant changes. But as the years passed, old patterns returned. He began ignoring things he already knew, postponing decisions, and telling himself there would always be more time.
Then, in 2024, AJ survived a second widowmaker.
This time, the lesson became impossible to ignore: knowing something needs to change is not the same as changing it. And none of us should need a crisis to start living more deliberately.
AJ created MORE around that belief.
Today, his work is focused on bringing together accomplished people who want more from life than achievement alone. People willing to tell themselves the truth, make courageous decisions, live with greater intention and aliveness, and use what they have learned to leave things better than they found them.
Because someday is a dangerous place to put the life you already know you want to live.
AJ Jones
MEET OUR FOUNDER
“When my cardiologist encouraged me to retire after my second heart attack, I said, ‘No way, I have unfinished business.’”
What We Believe
We tell ourselves the truth.
Especially when it would be easier not to.
We don’t wait for crisis.
We act on what we already know.
We make courageous decisions.
Not reckless ones. Courageous ones.
We measure success by aliveness, not achievement.
Because a life can look extraordinary and still not feel fully lived.
We leave things better than we found them.
MORE is not only about what we get from life. It is about what we give back.
Meet the rest of the MORE team
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Birgit Rauchbauer
COACH & DIRECTOR OF RESEARCH
Birgit translates social neuroscience into practical tools that support high-achievers into alignment. Her work is grounded in one core insight: alignment starts in the body. When your nervous system is dysregulated, no amount of strategy or willpower gets you there. Birgit brings the science of how our brains, bodies, and social connections actually work — and turns it into protocols that stick. A life-threatening condition after the birth of her daughter pushed her beyond academic research to bring neuroscience directly to people navigating real transitions and pressure. With a PhD in Psychology, social neuroscience expertise from Oxford and Vienna, and an ICF-ACC coaching certification, she combines rigorous science with practical coaching. Her approach: regulate first, then reframe. Build steady, not flashy. At MORE, she leads research, facilitates workshops, and coaches individuals ready to lead and live with clarity.
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Piper Pettersen
DIRECTOR OF MEMBER SUCCESS
Piper creates a high-touch experience that helps members feel welcomed, supported, and moving forward as they transition from numb success to aligned living. Her background spans education, branding, finance, and executive leadership. She began as a Teach For America first-grade teacher, later worked in branding and at Charles Schwab Investment Management, and most recently served as head of marketing and communications for both an energy transition company and a fast-growing HR technology startup. A graduate of Amherst College and former captain of the most winning women’s swim team in school history, Piper is also a writer and aspiring digital nomad who loves the outdoors, travel, and optimistic visions for a changing world.
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Jonathan Binder
ALIGNMENT COACH
Jonathan is an alignment coach and Purpose Guide™ who mentors mission-driven entrepreneurs and executives, helping them move past resistances and embrace purpose-driven action. Seven years ago, a series of health scares and anxiety attacks prompted him to embark on a profound healing journey, which ultimately led him to his true calling. With over 25 years in health, wellness, and sustainability working at companies like TRX and WellnessFX, Jonathan now creates safe spaces for transformative growth, drawing from his own experiences and intuitive gifts to guide others on their path to fulfillment.
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Stephanie Goodell
CAREER & TRANSITION COACH
Stephanie is a passionate advocate for personal growth and leadership development with over 25 years of experience. She believes in the transformative power of community and external perspectives, leading her to dedicate her life to nurturing the growth of others. With a diverse background spanning talent and career development in life sciences, healthcare, higher education, technology, and entrepreneurship, Stephanie brings a wealth of experience to MORE. She specializes in guiding senior leaders to explore their passion, potential, and purpose, empowering them to take bold steps towards a life rich in experiences, relationships, and continuous learning.
How Change Happens
Clarity comes from action, not from thinking longer. Honesty is the starting point, not the finish line. And meaningful change is easier when you are surrounded by people who understand what you are trying to do.
How MORE Comes to Life
→ MORE Membership
The heart of MORE. A curated community built around meaningful conversations, workshops, coaching, MORE Circles, shared experiences, and the tools to turn what you know into how you actually live.
→ The MORE Operating System
Our evidence-informed collection of frameworks, assessments, practices, and tools designed to help people tell themselves the truth, make courageous decisions, and close the gap between intention and action.
→ The MORE Project
An initiative that brings together thinkers, creators, scientists, leaders, and other remarkable people to explore important questions about how we live and turn those conversations into ideas that can help others live more fully.
Everything we do is designed to help people stop postponing, live more deliberately, and surround themselves with others who are doing the same.
Join now
A curated community of accomplished people who refuse to postpone living.
If you’re done living out of alignment, this is your next step.
Annual Membership
$1,200
If you’re ready for MORE.
You already know life is too short to keep postponing what matters.