About MORE
MORE® helps accomplished professionals step out of numb success and into a life that actually fits.
MORE exists for one reason:
To help high achievers stop living lives that look successful on the outside and feel off on the inside.
You've built a career, a reputation, and a life that took years to create. And at some point, it stopped feeling like yours. MORE gives you a safe, structured way to get honest about what's no longer working and start building a path toward something more aligned, without losing what you've built.
MORE is where people at a crossroads come to:
• Get honest about what's no longer working
• Get clear on what they actually want now
• Build a realistic plan for what comes next
• Move forward without blowing up everything they've built
The plan is safe. The status quo is not.
The story of MORE
Former finance executive.
Two-time widowmaker heart attack survivor.
Father, husband, writer, podcast host.
Founder of MORE.
Adrian (AJ) spent two decades building a successful career in financial services, doing everything he was supposed to do. From the outside, it all looked right. But underneath that, something had shifted, and instead of stopping to address it, he did what most high performers do and kept going.
In 2016, he had a widow-maker heart attack. He walked away, rebuilt his life, and then went back to the same patterns and the same pace. In 2024, his body responded the same way. The second time, it was clear that continuing was not an option.
What he took from that experience is something he now sees in almost every high achiever he works with: most people already know something is off. The problem is not awareness. It is that they don't see a way to change without putting everything they've built at risk.
He created MORE and The Breakout Plan to give people that path, so they don't have to wait for a crisis to find it.
AJ Jones
MEET OUR FOUNDER
“When my cardiologist encouraged me to retire after my second heart attack, I said, ‘No way, I have unfinished business.’”
Meet the rest of the MORE team
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Birgit Rauchbauer
COACH & DIRECTOR OF RESEARCH
Birgit translates social neuroscience into practical tools that support high-achievers into alignment. Her work is grounded in one core insight: alignment starts in the body. When your nervous system is dysregulated, no amount of strategy or willpower gets you there. Birgit brings the science of how our brains, bodies, and social connections actually work — and turns it into protocols that stick. A life-threatening condition after the birth of her daughter pushed her beyond academic research to bring neuroscience directly to people navigating real transitions and pressure. With a PhD in Psychology, social neuroscience expertise from Oxford and Vienna, and an ICF-ACC coaching certification, she combines rigorous science with practical coaching. Her approach: regulate first, then reframe. Build steady, not flashy. At MORE, she leads research, facilitates workshops, and coaches individuals ready to lead and live with clarity.
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Piper Pettersen
DIRECTOR OF MEMBER SUCCESS
Piper creates a high-touch experience that helps members feel welcomed, supported, and moving forward as they transition from numb success to aligned living. Her background spans education, branding, finance, and executive leadership. She began as a Teach For America first-grade teacher, later worked in branding and at Charles Schwab Investment Management, and most recently served as head of marketing and communications for both an energy transition company and a fast-growing HR technology startup. A graduate of Amherst College and former captain of the most winning women’s swim team in school history, Piper is also a writer and aspiring digital nomad who loves the outdoors, travel, and optimistic visions for a changing world.
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Jonathan Binder
ALIGNMENT COACH
Jonathan is an alignment coach and Purpose Guide™ who mentors mission-driven entrepreneurs and executives, helping them move past resistances and embrace purpose-driven action. Seven years ago, a series of health scares and anxiety attacks prompted him to embark on a profound healing journey, which ultimately led him to his true calling. With over 25 years in health, wellness, and sustainability working at companies like TRX and WellnessFX, Jonathan now creates safe spaces for transformative growth, drawing from his own experiences and intuitive gifts to guide others on their path to fulfillment.
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Stephanie Goodell
CAREER & TRANSITION COACH
Stephanie is a passionate advocate for personal growth and leadership development with over 25 years of experience. She believes in the transformative power of community and external perspectives, leading her to dedicate her life to nurturing the growth of others. With a diverse background spanning talent and career development in life sciences, healthcare, higher education, technology, and entrepreneurship, Stephanie brings a wealth of experience to MORE. She specializes in guiding senior leaders to explore their passion, potential, and purpose, empowering them to take bold steps towards a life rich in experiences, relationships, and continuous learning.
• You're not stuck. You're living by a plan that no longer fits.
• The life that fits who you are now is buildable. But you have to stop long enough to see it.
• Clarity comes from action, not from thinking longer.
• Honesty is the starting point, not the finish line.
• Community makes change faster and less isolating.
• You don't have to wait for a crisis to make the move.
Belief statements
What we offer
→ MORE membership
A year-long path of workshops, coaching circles, community, and support designed to bring you back into alignment and build what’s next.
→ The Breakout Plan
A six-phase process built around self-compassion, radical honesty, impermanence, inspiration, authentic success, and aligned action. It gives you a clear, structured way to move through change without making a reckless move.
→ MORE retreats
Four-to-seven-day immersive experiences that create the space, clarity, and breakthrough moments you can’t access from home.
Everything we do exists to help you move from autopilot to alignment and redefine what’s possible in the second half of your life.
THE MORE JOURNEY
How alignment takes shape over 12 months
The MORE membership gives you a structured path from numb success to aligned living, with clarity, support, and a process that keeps working as your life evolves. This is not something you complete. It is something you build inside of.
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Pillars: Self-Compassion · Radical Honesty
Included
• 1:1 intake & orientation
• Complimentary 60-minute coaching session
• Reset Workshop (values, misalignment, self-truth)
• Immediate community connectionWhat shifts
• You get clear on your immutable values
• You name what’s off without self-judgment
• The internal noise quiets
• Autopilot starts to loosen -
Pillars: Radical Honesty · Redefine Authentic Success
Included
• Guided workshops on success, identity, and ambition
• Structured reflection and group dialogue
• Peer perspective and shared learning
(Optional: 1:1 coaching available for members who want deeper, personalized support.)
What shifts
• You redefine success on your terms
• You see where your life or work is misaligned
• Direction replaces drift
• Energy begins to return
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Pillars: Embrace Impermanence · Be Inspired
Included
• Action-oriented workshops and discussions
• Real-world experimentation (decisions, boundaries, priorities)
• Community feedback and reflection
(Optional: 1:1 coaching available for members who want deeper, personalized support.)
What shifts
• Decisions feel intentional, not reactive
• Momentum builds through aligned action
• Your truth, actions, and ambitions begin working together
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Pillars: Redefine Authentic Success · Be Inspired
Included
• Ongoing access to community and core programming
• Advanced conversations around contribution, leadership, and impact
• Continued recalibration as life and work evolve
(Optional: 1:1 coaching available for members who want deeper, personalized support.)
What shifts
• Alignment becomes your default
• Boundaries feel clearer and easier to hold
• Ambition becomes intentional, not inherited
• You catch misalignment earlier — and correct faster
See if the life you’ve built still fits who you are now.
Take our free 10-minute assessment and get a clear, no-nonsense read on whether you’re living in—or out of—alignment.
GET THE ASSESSMENT:
Join now
Your path back to alignment
If you’re done living out of alignment, this is your next step.
Momentum Membership
$291/month
or $3500 per year*
Catalyst Membership
$1500/month
or $18,000 per year*
*WHEN YOU PURCHASE AN ANNUAL SUBSCRIPTION.
Most high-achieving professionals reach a point where success stops feeling like enough. The promotions and paychecks are there, but so is a persistent sense of disconnection.
Peer-reviewed evidence shows that the leap into purpose-driven work may be one of the smartest investments you can make.
Download "The Science of Purpose: Why Alignment Changes You" to discover what happens to your brain, body, and longevity when you transition into aligned work.
What if the nagging feeling that something's missing isn't just in your head?
THE RESEARCH
If you’re ready for MORE.
If you've been managing the tension instead of addressing it, if you've been performing while something quietly doesn't feel right, if you know something needs to change but haven't found a way to do it without losing everything you've built, you're in the right place.
The Breakout Plan gives you a safe, structured path forward. The next step is a conversation.